Automation
IoT & Controllers
Industrial IoT networks that turn distributed sensors and controllers into a single real-time operations picture.
Explore this approachNEW DELHI · SOFTWARE & AUTOMATION STUDIO
We are a group of gentlemen
making software happen.
Magic Lenz builds custom software, automation and IoT systems for businesses that want fewer moving parts, not more dashboards. No jargon — just a specific, cost-effective solution to your problem.
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ABOUT
Intelligent software,
explained in plain terms.
Magic Lenz is a India-based software development and automation company that provides custom technology solutions. We work with our clients to build software that helps them optimize their business — without hiding the answer behind confused technological jargon.
Our focus is on back-office and front-office automation with high functionality and customizability across multiple media: web, mobile, desktop, and the hardware in between. We set clear expectations, outline every stakeholder's responsibilities, hold the timeline, control cost, and aim for un-compromised customer satisfaction.
- Specific, cost-effective solutions — not generic platforms
- Software and hardware integration under one roof
- Clear timelines, clear ownership, clear cost control
SERVICES
One studio. Every layer of the stack.
Fourteen service lines, three disciplines — software, automation, and security — built to be combined, not sold separately.
Software
Web Development
Custom web platforms and portals engineered around your workflow, not a template.
SoftwareWindows Development
Desktop applications for back-office operations that need to run fast, offline-first.
SoftwareAndroid Development
Native Android apps that pair with your hardware — scanners, RFID readers, cameras.
SoftwareOffshore Development
A dedicated remote team extension for product builds and long-running support.
AutomationSystem Integration
We connect the software you already own to the hardware you're installing next.
AutomationAutomation Solutions
Back-office and front-office automation, tailored to how your team actually works.
AutomationIoT & Controllers
Sensor networks and controller logic for facilities that need to report in real time.
AutomationData Acquisition Systems
Field data captured, logged, and pushed upstream without manual entry.
AutomationNetwork Management (Nagios)
Monitoring dashboards that flag downtime before your users do.
SecurityVideo Surveillance & Analytics
CCTV video analytics that turn footage into alerts, not just archives.
SecurityRFID Solutions
Asset and access tracking with RFID, from tagging strategy to live dashboards.
SecurityVisitor Management System
Front-desk check-in, badge printing, and host notification — fully digital.
SecurityIdentity Management (FIMS)
Forefront Identity Management tooling for provisioning and password self-service.
SoftwareCRM Platform — RDesk
A CRM core with B2BI and Amazon SNS subscription integrations, built to extend.
REAL-TIME AUTOMATION
Watch automation happen, live.
From IoT sensors capturing field data to dashboards updating in real time. No manual entry. No delays. Just systems that work.
JOURNEY
The signal log
2015
Magic Lenz founded
Started in New Delhi with a simple brief: solve real automation problems without jargon.
Since
Software + hardware, one roof
Grew from web and Windows development into RFID, CCTV analytics, and IoT controllers.
Today
Trusted across sectors
Working with clients spanning energy, retail, manufacturing, and fintech.
FOOTPRINT
Rooted in Delhi NCR, with deployments across India and clients overseas.
PORTFOLIO
Selected work
Real projects across manufacturing, retail, fintech, and energy sectors. From concept to production-ready.
Integration
Device Integration
Middleware integration layers that bridge legacy hardware into modern platforms without a forklift upgrade.
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Development
Web Application
Full-stack web platforms engineered around documented operational workflows, not generic templates.
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Automation
Automation System
Rule-based automation engines that eliminate repetitive manual work while preserving human override and a full audit trail.
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Security
RFID
RFID-based asset tracking and access control that replaces periodic manual audits with a live, queryable location record.
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Security
Video Analytics
Computer-vision analytics pipelines that convert existing CCTV footage into real-time, actionable alerts.
Explore this approachCLIENTS
Trusted Across Sectors
LEADERSHIP
A Message from Our Director
"Innovation. Automation. Excellence. That's the Magic Lenz promise."
Randeep Chaudhary
Director, Magic Lenz
At Magic Lenz, we transform ideas into reliable digital solutions that simplify operations, improve efficiency, and accelerate business growth.
From custom software and automation to AI, IoT, and enterprise applications, our focus is on delivering innovative, scalable, and user-centric solutions that create measurable business value.
Thank you for trusting Magic Lenz. Together, let's shape the future through technology.
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Innovation
Building smart solutions for modern businesses.
02
Quality
Reliable, scalable, and future-ready technology.
03
Trust
Long-term partnerships driven by transparency and excellence.
CONTACT
Tell us what you're building.
Send a brief — we'll reply with next steps, not a sales script.
Call
+91-9971396196, +91-9501736196
Email
randeep.chaudhary@magiclenz.co.in
Studio
Office No. 310, 312-316 Aditya Commercial Complex, R.B.C. Nangal Raya, Janakpuri, New Delhi, Delhi, India – 110046
Hours
Mon–Fri, 9:30am – 6:30pm